NAMI Geauga—a mental health nonprofit serving Geauga County—provides crucial support to individuals and families affected by mental illness. Through their dedicated support groups, educational programs, and advocacy efforts, they work tirelessly to reduce the stigma surrounding mental health and raise awareness within their community. Their services extend to individuals living with mental illness, families and friends of those affected, and students in local schools, ensuring that mental health resources are accessible to those who need them most.

In 2017, Hello Mammoth partnered with NAMI Geauga to elevate their annual fundraiser - Miles 4 Mental Health & Wellness - from a simple charity walk into a dynamic, community-centered wellness event. Over the course of six months, we collaborated closely with their team to develop a comprehensive marketing strategy that included fundraising initiatives, partnership outreach, and grassroots marketing efforts to increase engagement and visibility. Our work helped transform the event into a larger, more impactful experience that not only raised critical funds but also deepened community involvement in NAMI’s mission.

The success of our partnership led to an invitation to return and further refine the event in 2018. Our strategic approach proved so effective that NAMI Geauga invited us to take on an even larger role—offering us a seat on their Board of Directors to help shape and lead their overall marketing initiatives moving forward. The ongoing collaboration allowed us to contribute to their long-term growth, ensuring that their message reaches a wider audience and that mental health awareness continues to gain momentum within the community.